Production Leader  |  Content Operations

Alexandra
Uncanin

Production and creative operations leader with 7+ years of experience managing studio and on-location photo and video shoots from planning through final delivery. Overseeing budgets, scheduling, crew leadership, and vendor coordination to ensure productions run on time and on budget.

40+Shoots / Year
$1.5MBudget Managed
20+Person Crews
15%Faster Delivery
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Photo Production Campaign Direction E-Commerce Video Production Brand Strategy Budget Management Crew Leadership Post-Production Studio Operations Talent & Casting Photo Production Campaign Direction E-Commerce Video Production Brand Strategy Budget Management Crew Leadership Post-Production Studio Operations Talent & Casting

Strategic Producer.
Creative Partner.

I'm a Los Angeles-based production leader who thrives at the intersection of creative vision and operational precision. For the past 4+ years at Michael Stars, I've owned the full production lifecycle, from early-stage creative briefs through on-set execution and post-production delivery.

I don't just manage shoots. I build the systems, the teams, and the culture that make great creative work repeatable at scale. Whether it's a 20-person on-location campaign or a tight e-commerce studio day, I show up with a plan, stay calm under pressure, and bring out the best in every crew.

Prior to Michael Stars, I managed multi-brand licensed portfolios at Centric Brands (Michael Kors, Calvin Klein, Tommy Hilfiger, Kate Spade, and more), where I built remote e-commerce imagery workflows during COVID from the ground up.

Photo ProductionVideo Production On-Set LeadershipE-Commerce Strategy Budget ForecastingCrew Management Contract NegotiationPost-Production Brand StrategyTalent & Casting Process OptimizationAsana / Jira
01
End-to-End Production
Pre-production through final delivery. Shoot scheduling, call sheets, crew booking, location permits, vendor coordination. All owned, all on time.
02
Campaign + E-Commerce
From editorial campaign shoots to high-volume e-commerce. I understand both the art and the math of fashion content production at every level.
03
Budget + Operations
Managing and forecasting a $1.5M annual production budget with full accountability: actuals reconciliation, executive reporting, and cost efficiency.
04
Team + Vendor Leadership
Casting and leading crews of 20+, negotiating contracts with talent and agencies, and building lasting vendor relationships that keep quality high and costs in check.

Michael Stars
2022 – 2025

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Career
History

7+ years building production frameworks, leading creative teams, and delivering content at scale for some of fashion's most recognizable names.

Michael Stars
Dec 2021 – Present
Los Angeles, CA
Sr. Creative Services Manager · Production Lead
  • Lead end-to-end production for 40+ studio and on-location shoots annually across photo and video
  • Manage and forecast a $1.5M annual production and marketing budget inclusive of photoshoots, video, print, retouching, and creative ops
  • Direct on-set crews of 20+ including photographers, stylists, models, HMU, and digital techs
  • Negotiate contracts and usage terms with talent, agencies, and production vendors
  • Streamlined production workflows and processes, cutting delivery turnaround time by 15%
  • Manage multiple concurrent productions while ensuring on-time, on-budget delivery
Centric Brands
Jan 2019 – Nov 2021
New York, NY
Brand Manager, Licensed Portfolio
  • Managed licensed portfolio across Michael Kors, Calvin Klein, Tommy Hilfiger, Kate Spade, Hunter, Kurt Geiger, Zac Posen, Sam Edelman, Guess
  • Built remote e-commerce imagery workflows during COVID, coordinating with overseas factories and establishing brand photography guidelines
  • Drove product development from concept through retail launch ensuring brand alignment and on-time market delivery
Global Brands Group
Aug 2015 – Dec 2018
New York, NY
Executive Assistant · President of Accessories
  • Supported President of Accessories division overseeing $800M in sales revenue
  • Managed complex international calendars, stakeholder relationships, and executive reporting
Education
  • Cal State Fullerton — B.A. in Business Administration
  • PMP Certification Candidate · UCLA Extension (In Progress, 2026)

The Production
Process

01
Creative Brief
Align on concept, deliverables, brand direction, and success metrics before a single crew member is booked.
02
Pre-Production
Budgeting, scheduling, location scouting, crew booking, casting, call sheets, permits, and vendor contracts. All handled.
03
On-Set
Steady leadership on set. I manage the moving parts so the creative team can stay focused on making great work.
04
Post-Production
Coordinating retouching, selects, delivery workflows, and asset management to ensure finals arrive on time and on spec.
05
Delivery + Debrief
Budget reconciliation, actuals reporting to leadership, and continuous process improvement for the next production.

Ready to
make something
exceptional.

Whether you're building an in-house creative team, launching a campaign, or looking for a production partner who can own the process end-to-end. I'd love to talk.

Alexandra Uncanin